Pricing Strategies and Pricing Analytics by Start-Tech Academy

Pricing Strategies and Pricing Analytics

What's included?

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Contents

Introduction
Welcome to the course
3 mins
Steps of setting a Pricing policy
3 mins
Course Resourses
3.18 MB
Step 1: Setting Pricing Objective
Different Pricing Objectives
8 mins
Step 2: Estimating Demand
Estimating Demand
8 mins
Forms of Demand Curve
3 mins
Excel: Estimating Linear Demand Curve
9 mins
Excel: Estimating Power Demand curve with Elasticity
6 mins
Excel: Estimating Power Demand Curve with points
4 mins
Subjective Demand curve
2 mins
Excel: Estimating Subjective Demand Curve
3 mins
Excel: Maximizing Revenue using Excel Solver
9 mins
Step 3: Estimating Costs
Estimating the cost function
6 mins
Excel: Modeling Cost Function and Maximizing Profit
7 mins
Including effect of complementary goods
2 mins
Excel: Effect of complementary goods
6 mins
Step 4: Analyzing competitors
Analyzing Competitors
3 mins
Step 5: Evaluating Pricing Strategies
Price Bundling
8 mins
Types of Bundling
9 mins
The Bundling Problem
5 mins
Excel: Solving Bundling problem Part 1
15 mins
Excel: Solving Bundling problem Part 2
9 mins
Excel: Solving Bundling problem (Price Reversal)
9 mins
Non-Linear Pricing Strategies
4 mins
Willingness to Pay of customers
4 mins
Example Problem Statement
2 mins
Excel: Standard Quantity Discounts
22 mins
Excel: Non-Standard Quantity Discounts
7 mins
Excel: Two-Tier Pricing
5 mins
Price Skimming Strategy
6 mins
Excel: Price Skimming Strategy
11 mins
Revenue Management
4 mins
Excel: Handling Uncertainity
7 mins