Customer Life-Time Value and Promotion Strategy by Start-Tech Academy

Customer Life-Time Value and Promotion Strategy

Calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business

What's included?

Contents

Introduction
Introduction
2 mins
Lifetime Customer Value
Lifetime Customer Value - Key concepts
10 mins
Lifetime Customer Value - Excel model
12 mins
Variations and Sensitivity Analysis
Sensitivity Analysis in Excel
8 mins
Variations in finding customer value
8 mins
Monte Carlo Simulation
Monte Carlo Simulation - Introduction
6 mins
Monte Carlo Simulation - Example
6 mins
Monte Carlo Case
2 mins
Monte Carlo Simulation in Excel: Part 1
11 mins
Monte Carlo Simulation in Excel: Part 2
12 mins
Monte Carlo Simulation in Excel: Part 3
10 mins